Alt Japansk, founded by Nippon Sorheim Market, is a modest online store based in Norway. Our journey began in the fall of 2021, and we officially launched the website on February 5, 2022, with a special focus on the Norwegian online market. On February 15, 2025, we expanded and opened a physical store at Gågata 24, Kongsvinger.

Immersed in the captivating world of Japanese pop culture, we are dedicated to keeping up to date with the latest news and products from the Land of the Rising Sun. Our product range is carefully curated and sourced directly from Japan to ensure authenticity and originality.

With a focus on bringing the charm of Japan right to your doorstep, Alt Japonica strives to offer an engaging selection that embodies the essence of Japan. From anime merchandise to delicious snacks, fashion accessories to enchanting homewares, our goal is to offer a wide range of Japanese products that fully represent the meaning behind "Alt Japonica" - Alt Japonica.

We understand the appeal of anime, candy, fashion, and unique Japanese homewares, and our mission is to make these experiences accessible to everyone. As we grow, our vision is to expand our selection and introduce new and exciting products to the store. We want to provide you with an exceptional shopping experience, where you can explore the richness of Japanese culture from the comfort of your own home.

Affordability is a core value for us. We work hard to offer competitive prices without compromising the quality and uniqueness of our products. We believe that the joy of Japanese culture should be accessible to all enthusiasts.

The charm of Japan, delivered to your home!